Video Literacy

Click on the link below and watch the video. Be sure to read the information about the video so you will have more background information about what you are watching. After watching the 1 minute video clip answer the following questions:
http://www.livingroomcandidate.org/commercials/1964/peace-little-girl-daisy

1. Which candidate was being supported and which candidate was being attacked by this ad?
2. What is message of the ad?
3. What images are used in the advertisement and why were these images selected?
4. What type of emotional response did this ad invoke on its audience?
5. Do you think this was an effective ad in persuading voters, why or why not
6. Do you think the advertisement gave a fair impression of the opponent, why or why not?
7. Was the ad informative? why or why not?

Click on the link below and watch the video. Be sure to read the information about the ad on the website. It also may be helpful to do some outside research on the election and this famous ad. After viewing the ad answer the following questions:

http://www.livingroomcandidate.org/commercials/1988/willie-horton

1. How is this ad different and similar to ad you watch previously?
2. What made this ad so effective?
3. Did this ad objectively present the facts of an issue why or why not?
4. What was your initial reaction when you first saw the ad, do you think the voters in 1988 had the same reaction, why or why not?
5. What is the implied message of the ad and what are the possible missing facts were left out the ad, and why they left out?
6. How accurate do you think the ad was in reflecting Dukakis’s real views on crime?
7. Do you think this was an effective ad, why or why not?

Click on the link below and watch the music video with out any audio sound. After watching it a few times, answer the questions below:

Click here to play video part.

1. What impact did camera angles, lighting, imagery, characterization, and tone have on the overall impact on the viewer. Would classify the overall tone of this video as in-your-face, humorous, serious, or psychedelic? and why?

Click on the link below and listen to the audio part of the music video. After listen to audio part, answer the following questions below:

Click to listen to audio part of music video

1. What style of music is this? What types of themes and imagery are associated with this song? What is the significance of the repeating chorus? What is overall message of the song?

Comparing the two clips answer the following questions:

1. Are the video and song compatible? Do they tell the same story? Why or Why not?
2. Did your interpretation of the both clips change after watching video clip and then hearing the sound clip. How did it change?
3. Does the video, add depth or value to the song, or does it seem to be more of a marketing ploy? Why or Why not?
4. Which would convince you more to buy a CD or download the song: seeing a video or hearing a song? Why or why not?